New Zealand organisations with an integrated view of customers and advanced predictive customer insights reported more than three times higher market share growth and four times faster speed to market than other groups.*
Truly understanding customers and anticipating their needs is the new frontier for businesses seeking to create new offerings, tailored experiences, and seamless delivery and services in rapidly changing markets.
Source: IDC InfoBrief: New Zealand’s State of Agility 2021.
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Providing customers with a comprehensive and highly tailored experience requires timely, meaningful, and actionable data across every internal system and customer touchpoint.
Datacom’s customer centricity approach can help you quickly assess, identify, and implement initiatives to maximise the value of your customer data so your organisation can adapt to their needs and thrive in the new digital-first normal.
In today’s challenging environment, customer loyalty is based on their very last interaction with your organisation.
Customers expect organisations to deliver a unique experience that meets their exact requirements at the moment they — not the organisation — choose. This requires tightly integrated back-end systems with real time access to meaningful data and insight-driven analytics.
So, where do you start? Do you need a strategy? Does it require new technology investment? How do you understand the needs of your customers? How do you allow for, and predicate, your customers’ changing needs and expectations over time? How do you measure success?
Datacom’s customer centricity approach applies insight, experience, and technology to help your organisation become truly customer-centric:
Use our lean customer centricity worksheet to identify opportunities for your organisation to fully enable and empower the value of your data in service of customers.
Using a staged approach to identify and consider areas of friction or concern, alongside areas of opportunity, the Datacom lean customer centricity worksheet serves as a good starting point for unlocking digital agility.
Contact one of our specialists below for expert assistance with applying the worksheet to your organisation.
In rapidly changing markets, customer insight is critically important — and in a digital-first world, customer data is the key to achieving this.
Our data pulse assessment is a fast and straightforward way to get started:
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Organisational performance is driven by five strategic agility themes. Explore the other four themes to find out how you can apply these insights to drive agility in your organisation.
Business is changing faster, and the challenges of 21st-century economies are evident everywhere. From talent shortages and remote workforces, supply chain tension and geopolitical volatility, and shifting customer demand and aggressive competition — change and uncertainty are the norms. Discover how your peers are meeting these challenges, and leveraging their newfound focus on agility.
Download IDC InfoBrief: New Zealand’s State of Agility 2021, sponsored by Datacom.
Download your copy of IDC InfoBrief: New Zealand’s State of Agility 2021 and get industry-leading insight from New Zealand senior leaders and market analysts.
The modern demands of the public sector, at every level of government and to every public service and platform, continues to bring new challenges to the market. Expectations born of the private sector are increasingly driving constant change, and new technologies and transactional platforms bring new opportunities and challenges every day.
Download IDC InfoBrief: New Zealand’s State of Agility 2021 — Public Sector, sponsored by Datacom, to see how digitally-enabled agility will continue to define successful outcomes.
Download your copy of IDC InfoBrief: New Zealand’s State of Agility 2021 — Public Sector and get industry-leading insight from New Zealand public sector senior leaders and market analysts.
